Go Red, White and Blue for Independent Retailer Month
The Bath BID (Business Improvement District) is working in partnership with the Federation of Small Businesses, Trinity Mirror ( new owners of the Chronicle), Total Bath and BTP to maximise opportunities to promote the wonderful independent retailers in the city during national Independent Retailer Month this July.
Spending £1 locally has been proven to circulate 50-70p back into the area’s economy, making small retailers vital to the commercial value of a high street. This national campaign not only aims to raise awareness of small retailers, but to encourage consumers to think local, and educate them about the benefits of shopping with independent businesses.
Promoting your business
Independentretailmonth.co.uk has free resources for businesses, including ideas to boost your local event, and campaign materials like posters and window stickers. Bath’s independent retailers will also display red, white and blue balloons to stand out as part of the campaign, and draw attention to its cause.
The campaign has also created an Independent Shops Directory for consumers to search their local independent businesses. List your business for free here to be searchable by customers, and your business will regularly be promoted by the site’s Twitter account.
If you would like to get involved, Bath BID are happy to support and publicise your promotional activity. They also have a great link to buy balloons!