Stay In Bath boost to local visitor economy

16 Nov 2018

Bath is proving that its independent tourism businesses working together are prepared to hold their own and promote a local experience of the city with the launch of StayinBath.org, a collaboration of local independent accommodation providers backed by the Bath Independent Guesthouse Association (BIGHA), and supported by many of the city’s independent retailers and eateries.  

The launch, with honorary guest, Wera Hobhouse MP, is being held on September 24th at Komedia and will coincide with StayinBath.org’s partnership with innovative digital guest welcome product, Touch Stay. Through the partnership with Touch Stay, members will easily be able to connect with guests and provide information, discounts and incentives in ‘real time’ for the city’s many independent retailers.

Independent businesses are the cornerstone of the country’s economy. They provide a trustworthy staple of people local to the area who can offer a personal, high-quality service to anyone looking for a more in-depth tourist experience.

The new site highlights the high-quality, friendly service you can often only find with independent businesses and brings them all together for travellers to truly see what Bath has to offer. Guests can also guarantee value for money as booking directly with StayinBath.org members incurs no 3rd party booking fees, therefore offering savings of up to 15%.

New App

Andy McNulty, co-founder of Touch Stay said, "We're really excited that our app can support associations like StayinBath.org by connecting guests directly to local, independent businesses. Guests increasingly want to experience local, authentic brands over larger chains, and we delighted to be a part of the solution."

BIGHA Chair and independent accommodation owner, Harry Tedstone, said: “Over the last decade, the importance of independent businesses to the Bath economy and the visitor experience has been highlighted on many occasions. However, we can no longer solely rely on cash-strapped local authorities, with whom we work closely, to promote and support the independent sector. As with many other stakeholders in the future of Bath, we recognise the need to play our part in maintaining our living heritage.

“As we are all volunteers, we have developed a cost-effective and user-friendly service to act as a shop window for Independent Bath to attract the 21st century traveller to our region. Bath is a great place to live, work and visit and the independent offering is all part of that.”

For more information visit www.stayinbath.org