Adblockapocolypse 2: This Time It's Personal
This September, a panel of experts will wrestle a dilemma that's affecting all internet users, one way or another.
What's the Issue?
Are you interested in websites, content, advertising or marketing? Then you'll surely be aware of the growing threat of Adblock to revenue.
Just as the internet killed off much of hard-copy publishing, so Adblock is threatening online publications. With most consumers unwilling to pay subscription fees, sites must use adverts to generate an income.
Unforunately, Adblock isn't just going to go away. Whilst it spells disaster for online publications, it does send a clear message from readers; ads are irritating and intrusive. As internet users, the Adblock dilemma affects many people from both sides of the argument.
Creative Bath's Adblockapocalypse 2 will bring together experts from the field to debate the impact of Adblock, and address the main question; what are we going to do about it?
Dan Fallon, Searchstar
James Binns, Network N
Tony Farrelly, Farrelly Atkinson
Martin Higginson, M Capital Investment Partners/Digitalbox
Where Do I Go?