Bath Card out now

16 Nov 2018

A new city centre gift card has been introduced in Bath.

Bath remains a popular destination for a perfect day out, combining high quality restaurants (Marco Pierre White and Pierre Koffman have just opened in the city) and wonderfully diverse shopping where famous names rub shoulders with niche independents. And of course, with the whole city set against a stunning 18th century architectural backdrop with some ancient Roman monuments to add interest, Bath provides an unbeatable cultural offer.

High streets across the country have seen rapid changes this year with restaurant chains closing and even traditional high street cornerstone shops like House of Fraser seeing challenging times. 

In Bath we are embracing the shift from ‘real life’ shopping to digital by promoting our very own digital gift package, which will bring live visitors into the city centre to enjoy a Bath experience.

Launched by the Bath Business Improvement District (BID), the Bath Gift Card works using MasterCard technology on a platform designed by Miconex. The difference is that when you give someone a Bath Gift Card, they can only spend it in the city, and it will encourage them to seek out those places they have never shopped or eaten before. Recipients can even use the gift card in attractions and hotels. Gift cards are taking off across the UK as a way to promote local spending.

200 local companies involved

Over 200 companies have signed up to accept the gift card in Bath city centre – which we like to call ‘the best of Bath in one little card’. Full details are on the website.

The Bath Gift Card is the perfect present for those tricky-to-buy-for loved ones, for special occasions, weddings, treats, and birthdays and of course lends itself to corporate incentives and employee rewards. Please get in touch if you would like to bulk purchase gift cards for your teams.

The Bath Gift Card can be purchased online in a range of denominations up to £500 if you really want to spoil someone. Buy it from and from designated sales points in the city, such as My Small World in SouthGate.

The Bath gift card design was created by local artist and illustrator Laura Fearn (who designed Streetwise for the Minerva Owls of Bath sculpture trail) and features the unique Pulteney Bridge.

Allison Herbert, CEO of the Bath BID;

“The Bath Gift Card is a great way to get the most out of an online tactic and bring the benefits to our bricks and mortar offering. Our shops, attractions, hotels and restaurants are profiled via the Gift Card promotions and we are delighted that this BID led scheme will bring customers right inside their businesses. It is a great alternative to existing national cards and online gifting options. It represents an important development for both local businesses and the local economy as it can spent in a wide range of participating shops, restaurants, bars, hotels and leisure facilities all within Bath.

Colin Munro, Managing Director, Miconex commented;

"We are very excited about the potential for the Bath Gift Card to lock in additional spend for Bath businesses and to encourage consumers to fully explore this amazing city. The response from businesses across the city centre has been fantastic with over 190 registering to accept the gift card. Bath is undoubtedly unique and I think that the new gift card represents this well - you can use it anywhere from the ancient Baths to Primark!"

Dawn Burden, Director of My Small World Toy Shop;

“We love the bath Gift Card because it gives customers the brilliant opportunity to gift a whole shopping experience around Bath’s awesome, beautiful and unique stores.”

“We are delighted to be selling the Bath Gift Card to both residents and tourists. Located where we are in SouthGate, we naturally meet people new to Bath and it gives us the chance to advise and cherry pick experiences for them. With the Bath Gift Card they can do it all.”

Nicholas Wylde, Goldsmith & Jeweller commented;

“It is very exciting that this method for supporting local independent businesses is coming to Bath. Anything that keeps the side street independents alive is excellent and we’re very happy to see that Bath BID has taken this on board. We’re looking forward to our community coming together to support these brilliant shops. Let’s hope lots of people have them turn up in their Christmas stockings!”