Bath: One of UK's Top Cities for Global Retailers

31 Oct 2016

Bath's streets are a shopper's dream; laden with a mix of big-name brands, small independents and everything in between, it's no wonder the city is a primary target for shoppers and retailers alike.

Research by Colliers International has confirmed that Bath is competing well with other UK cities- most of which are much larger- in attracting and gaining successful international brands. Collier's National Retail Barometer tracked the UK openings of 10 successful international brands, recording their choice of target cities outside of London. Bath was a top choice for 40% of these brands.

Leeds ranked the best in the country as a "first stop" for 60% of the brands, whilst Bath, Birmingham, Guildford and Brighton tied for second, each being chosen 4 times as a priority location.

First for Style

Bath has already proved itself as a stylish place to set up shop, having acquired both Anthropologie and T2's first branches outside of London, and there are rumours of French confectioner Maison George Larnicol opening its first branch outside of France right here in the city. Collier's research suggests Bath's affluent population, relatively low rent (compared to other major cities) and plentiful supply of tourists are the major factors for attracting international brands.

Bath's shopping centre, Southgate, is also certainly an enticing element. Shopping centre developments have proved to be a defining factor; Leed and Birmingham have risen considerably in retail rankings recently, and the upcoming development of Oxford's Westgate Centre has proved appealing to retailers. The large, modern retail space available in the city is a must to retailers who need to display their goods in a stylish, interesting way. 

Image Copyright Roger Cornfoot