Researching overseas markets
Market research is fundamental to helping businesses understand how to do business in overseas markets, and avoid costly mistakes. This workshop will help business owners understand the benefits of market research, and how it informs strategic decision making. From prioritising the right country, through to undertaking a research field trip, all aspects of a comprehensive research programme are covered.
Book for free here.
Who is this event for?
The workshop is appropriate for South West of England companies looking to enter new international markets and those actively exporting their goods or services.
Due to this event being free of charge with limited numbers, we reserve the right to cancel your booking if you do not meet the eligibility requirements. Regrettably, we are unable to accept intermediaries or service providers.
What you'll gain from the day
Delegates will leave the workshop with the tools to define, plan and execute an effective programme of market research, and apply the findings into practical next steps.
Date and Time
Wed, 20 February 2019
09:00 – 12:30 GMT
West of England Combined Authority
- Why do market research
- Selecting the right export market
- Planning your market research
- Market research techniques
- Drawing conclusions from research findings
- Translating findings into export strategy
About Kerry Stagg
Kerry Stagg is the International Research Advisory Manager, heading up a team of researchers in the International Trade department at Business West, and advising SMEs. Kerry has over 20 years’ experience in market research, and competitor and market intelligence, and is a member of the Market Research Society.
Kerry’s background includes work for Boots the Chemist and the UK food retailer Somerfield where she was Head of Strategy Planning and Consumer Insight. In addition to this client-side experience, Kerry has worked agency-side for companies that specialise in working with SMEs, Chambers of Commerce, and market entry strategy.
An adept strategic thinker, Kerry can assess research needs and apply sound research methodology to any sector and any market across the globe.
The Small Print
Researching Overseas Markets - Bristol is organised in partnership between the Business West and The West of England Growth Hub. The data collected will be shared with the two organisations for the purpose of processing your booking, managing and following up the event. #wegrowthhub
This event is delivered on behalf of The Ministry of Housing, Communities and Local Government (MHCLG), and the Department for International Trade and their privacy policies are available at MHCLG Privacy Notice and DIT Personal Information Charter.